Understanding Your Cost Per Click
With Max Traffic, you're paying for expert ad management that ensures your budget drives real customers to your store. Here’s how it breaks down:
- Platform Cost Per Click – This is the amount paid directly to Meta (Facebook & Instagram), Google, or Yelp whenever someone clicks your ad. These platforms charge a variable amount per click, depending on competition and demand.
- Max Traffic Management Fee – In addition to the platform cost per click, you pay us $1 per click (Max Traffic Lite) or $0.75 per click (Max Traffic) for designing, launching, optimizing, and monitoring your ad campaigns. This ensures your budget is being used efficiently, driving the best possible results.
Example Scenario:
If Meta (Facebook + Instagram) charges $3 per click, and you’re on Max Traffic Lite, your total cost per click would be:
$3 (Meta) + $1 (Max Traffic Lite) = $3 per click.
If you’re on Max Traffic ($0.75 per click management fee) and Meta charges $3 per click, your total cost would be:
$3 (Meta) + $0.75 (Max Traffic) = $3.75 per click.
Why This Matters
Many mattress retailers waste money on ineffective ads or marketing agencies that don’t understand their business. With Max Traffic, you get expert ad management tailored to your industry—ensuring every dollar works as hard as possible.
You control the budget. You keep the traffic. We handle the rest.
