THE PHYSIOLOGY OF PRESSURE
Sales sweat is a physiological response to stress, triggered by the fight-or-flight response. When facing high-pressure situations, your body releases adrenaline and cortisol, leading to increased heart rate, sweating, and other physical symptoms.
What happens beneath the surface:
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Stress hormones flood your system within milliseconds.
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Your body temperature rises, triggering sweat glands to activate.
What helped us escape predators doesn't serve well in the boardroom.
THE PERFORMANCE IMPACT
The consequences extend beyond damp patches:
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Visible nervousness can significantly impact how others perceive your competence
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Your prospect's trust in your expertise might diminish
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Your cognitive performance suffers as you become distracted
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Focus shifts from your message to your discomfort.
The more you worry about sweating, the more you sweat. A self-perpetuating cycle derailing even the most prepared professional.
Your body's response doesn't have to dictate your performance. With the right approach and the right gear, you can stay cool, confident, and completely focused on closing the deal.
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CONTROL WHAT’S UNDERNEATH
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SHOW UP PREPARED
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STRATEGIES
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Interpret stress as performance-enhancing
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Breathing techniques to manage physiological responses
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Visualization and mental rehearsal
